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Becoming an expert in your chosen industry can help you in more than one way, but the biggest advantage that you can have is that people start to trust you for who you are, and feel comfortable buying from you. Here are a few ways for you to establish your expertise within your niche.
It is a fact that the right kind of certification can open doors for you and at least make a positive impression. Of course all certifications are not created equal because some may be from a school that is not highly regarded, etc. Obviously, this particular consideration will not apply to all people, however we felt that it should be mentioned simply because it can confer expert status and may work for some people. Most online business owners will not take the time to get a certification, but if you have one and it works then use it. This is definitely one of those areas that you have to closely examine and maybe you will luck out.
A lot of people do not respond to email like they used to, so anything done with email should incorporate videos. Running an e-class is really easy because you don't really need much, but just good, high quality content that you can use as course material. You can get people to sign up for the e-class where you automatically deliver assignments through an autoresponder. Much if not everything depends on your particular niche in terms of what can be done, but what ever you do make it extremely valuable. People do love videos, but they not love very long videos - so keep that one in mind. Choose a format that you want to work with or better use a mixture of all these formats to give out the best results to your recipients.
You can also make a small site or blog in which you can discuss your niche topic which is the one you are an expert in. You can use your blog to reinforce the fact that you are an expert in your market. You can merely use the straight WordPress blog theme for this because it does not have to be fancy. Definitely do some backlinking to your blog so your name will appear on the first page of results when anyone looks for you. You are also a brand with your audience, and you will be branding your name as an authority and expert. What we have given you in this article can make a difference with the trust issue, but of course you need to be willing to make the effort.
